Tradewinds Web Design Blog

A topic of great importance to every business is SEO or Search Engine Optimazation.  This is the practice of getting your site to show up on the search results page when potential customers look for the products or services that you offer.  This is for very good reason, a very important part of having a website. After all, what good is a wonderful site if no one knows it exists.  SEO is also a very complicated aspect of developing a website and an ongoing commitment.  The search engines are all a little different and all very vague about what they use to rank pages.  So to best serve your business it is always best to not only have SEO practices set up in the beginning of launching your site, but to also set up a monthly plan with your web firm so they will continuaously update your SEO for you.  Ways that you can help is to have content rich with wording that you think your customers would be searching for.  Consider offering free advice or information on topics that are relavent to your customers.  One of the best ways to improve your SEO is still the tried and true element of time.  Don’t put off getting a website.  The longer your site is out there the higher it goes on the ranking because the search engines have had longer to index it.  If you can’t afford a big investment upfront, look into payment plans or start with a basic site and gradually add to it.

This is almost an obsolete question in today’s market.  EVERY company NEEDS a website!  It doesn’t matter what you do, how big your company is, or where you are located.  In a society where we not only have access to the internet at home and work, but now anywhere we go, compliments of smart phones,  the internet is the single biggest and most effect marketing strategy your company has.  Consider if you will.  Customer A out running errands.  While out remembers that needs product X.  Gets out his phone looks up product X on local search function of favorite web browser.  If your competitor comes up and you don’t, you just missed a sale even if he was sitting 2 feet from your store. Because he had no way of knowing you had what he needed.  This is a very simple example that can be applied to any business, whether a service or product based company.  People no longer drive around looking for what they need or lug around a huge phone book.  All they need is a tiny little device and all their questions are answered in seconds.  Your company needs to take advantage of this!  A great professional website cost a fraction of the cost of print marketing or human marketing, and reaches a much larger client base.  Even if you are not selling your products or services online, you need your business represented.  Click here to see how our firm can help you make your presence known today!